Welcome to a new season and a brand-new et alia collection.

This season my goal was to design a range that is modern and stylish whilst still being practical to wear, and flexible enough to suit the diverse needs of our market. I wanted to provide you with a cohesive range of ready to wear styling from which you can curate your own et alia capsule collection to offer your customers.

The collection could be split into two, with half the range offering tops, dresses and skirts that strike the perfect balance between being feminine yet cool, some of which could be work wear appropriate, and lots that can be dressed up for parties and events. The other half is the all-essential cool casual styling for our off-duty days and weekends, made up of fashionably comfortable tops, sweaters and pants that I know you will love.

This season sees an appealing colour palette of ink, teal, jade, khaki, forest and pinot, balanced by classic black and white.

Continuing the focus on natural fibres that we started last season, the fabrications are high quality plains and contemporary prints, with a fantastic mix of soft drapey wovens, gorgeous sheer chiffons, warm handle knits and wool-blends, along with the introduction of premium lambskin and cowhide leather.

Special finishing such as pleating and crushing, embroidery and screen-prints, along with beautiful trims, jacquard and lace fabrics, and sharp attention to detail give the range a true designer edge.

I am thrilled to present this range to you and hope you love it as much as I do. Thanks for taking the time to view the collection.

- Head Designer, Jane xx